my maurices brand ambassador journey

This Fall 2015 semester at Central Michigan University has been a memorable one! It was my first semester as a Resident Assistant, I accepted a job as the social media coordinator for the Leadership Institute AND I also had the opportunity to serve as a brand ambassador for the American women’s clothing retail store, maurices.

I’d like to showcase a few glimpses of all the fun I had throughout my journey as a maurices brand ambassador. Enjoy!


CAMPUS Hunt / October 16th, 2015 – we set up stations at key spots around campus and girls picked up footprints that served as raffle tickets for free maurices boots and bootsocks.

SWEATER Weather / November 21st, 2015 – an event filled with numerous rounds full of free giveaways. For each post on social media, participants received a raffle ticket to be placed in a drawing jar for that item. We had five beautiful models that showcased a handful of maurices many different styles.

GROUP Visit to FAMD / November 24th, 2015 – as an ambassador, along with hosting events, we also made various group visits, one of which was at a Fashion Association of Merchandising and Design meeting. We had free giveaways and chatted with gals about the maurices brand and our experience as an ambassador.

HOME for the Holidays / December 9th, 2015 – With the holidays right around the corner, maurices wanted to get in on the giveaway fun too. We had maurices gift bags all filled with free giveaways and some random ones stuffed with additional extra goodies. We had gals lining up and counting down the event start time and the bags were all gone in less than 5 minutes!

SOCIAL media: as an outlet many people use, it only makes sense to heavily promote using these means. Search the hashtags  #mauricesoncampus and #maurices on Twitter, Facebook, and Instagram to see what we’ve been up to and to stay up to date on what new things are going on.

HUGE shout out to my co-brand ambassador Audi Gruesbeck. I could not have done half of the stuff above without her help, her ability to laugh at my goofiness, and her unconditional love and support. Congrats to you and Tyler on your engagement too!

LASTLY,  I made a video mash up showcasing our maurices on campus events at CMU along with some of my social media posts. Here’s an inside look – Enjoy!

Danie G.


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